Every filmmaker wants to reach out to new pockets of audience. And thus Red Chillies Entertainments Pvt Ltd has decided to take their film Happy New Year to the international audience. After making a mark with the worldwide theatrical release, HNY will now be available for the international fans to view directly online.
The Direct-To-Fan model of release of any content has been so far used for the music industry internationally. HNY is the first commercial film, worldwide, to release on the DTF model which is being considered the future of films globally. “We at Red Chillies have always taken pride in establishing new trends and delighting our fans. Along these lines we bring the biggest entertainer - Happy New Year, directly to our fans through Online streaming for the first time ever,” shares Venky Mysore, CEO RCE.
While the traditional distribution markets like India and China enjoy a wide release of a Hindi film, DTF will release in other countries, barring these two traditional ones, to reach the most unconventional distribution markets.