Some of the biggest Bollywood production houses are betting on young blood in 2014.
Sajid Nadiadwala, will be backing four upcoming movies with youngsters — Imtiaz Ali’s next, Heropanti (Jackie Shroff’s son Tiger debuts with it), Highway (starring filmmaker Mahesh Bhatt’s daughter Alia) and 2 States (Arjun Kapoor and Alia Bhatt; co-production with Karan Johar).
"For me, it’s a very technical and just process. The requirement of the script drives our need to rope in youngsters,” says Nadiadwala.
Producer Aditya Chopra’s company, too, has announced five such biggies — Gunday (with Arjun Kapoor and Ranveer Singh), Bewakoofian (Ayushmann Khurrana and Sonam Kapoor), Kill Dill (Ranveer and Parineeti Chopra), Daawat-E-Ishq (Aditya Roy Kapoor and Parineeti) and Detective Byomkesh Bakshy, (Sushant Singh Rajput).
“All the big stars are over 45. So, looking towards the future, the production houses have to nurture young actors. Otherwise, how do you think they will run the show in the future? Plus, big stars demand a lot of money and also don’t want to earn money for anyone else,” says trade analyst Vikas Mohan.
KJo’s company will also have multiple biggies, with young actors such as Varun Dhawan-Alia starrer Humpty Sharma Ki Dulhania, 2 States and Sidharth Malhotra-Parineeti’s Hasee Toh Phasee. The production firm co-owned by Ronnie Screwvala, too, has multiple films such as Ranbir’s Jagga Jasoos and Sushant-starrer Fitoor.
“Since big names do few films a year, production houses have no other option but to promote new talents,” explains trade expert Taran Adarsh.