Bollywood

YRF versus Ajay Devgn Films: Diwali BO competition heats up

  • Ayushmann Khurrana, Hawaizaada

    Sonakshi Sinha and Ajay Devgn will be seen romancing each other for the first time.

  • sos

    Actress Sonakshi Sinha rides a bike in one of the scenes from Son of Sardaar

  • sos

    Actor Sanjay Dutt in a still from Son of Sardaar

  • sos

    Ajay Devgn-Sonakshi Sinha in Son Of Sardar.

  • Son Of Sardaar

    SOS revolves around two warring Sardar families and is the remake of Telugu film Maryada Ramanna.

  • Son Of Sardaar

    The film is directed by Ashwani Dhir.

  • Son Of Sardaar

    Salman Khan has also apparently agreed to do an item number in the film for Ajay Devgn and that too for free.

  • Son Of Sardaar

    SOS is slated for November 13, 2012 release.

  • Son Of Sardaar

    "SOS is a comic love story with lots of action, a perfect festival film," says Ajay Devgn.

  • Son Of Sardaar

    The makers of SOS also released a digital poster of the film.

The moods of the people behind the films Jab Tak Hai Jaan (JTHJ) and Son of Sardaar (SOS), which are both releasing on Diwali, are getting more explosive by the minute.

In the complaint they filed against Yash Raj Films (YRF) in the Competition Commission of India, Ajay Devgn Films (ADF), accused them of impeding the distribution of their co-production, Son of Sardaar. ADF’s lawyers state: “ADF’s case is that producers/distributors/ exhibitors cannot be allowed to enter into a tie-in which adversely affects competition. YRF has entered into a tie-in  with the exhibitors in a manner that has made it compulsory for the exhibitors to exhibit the untitled movie of YRF on Diwali day and two weeks thereafter with all four shows.”

In response, YRF, the makers of JTHJ, state: “All that the exhibitors, when approached by us earlier this year for booking their theatres, were happy to play out Yashji’s movie considering their long standing, emotional relationship and goodwill with YRF for over 40 years. A Yash Chopra/Shah Rukh Khan movie, coming after a gap of eight long years, did not need any coercion for contractual screening."

 

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