Despite releasing two days after the serial blasts, Zindagi Na Milegi Dobara (ZNMD) has been faring exceptionally well at the box office. As a gesture of solidarity, the makers of the film have decided to extend a helping hand to the serial blast victims.
The collections from Thursday evenings shows at select multiplexes – PVR (Mulund, Goregaon & Juhu), FUN (Chembur & Andheri), Cinemax (Sion), Inox (Nariman Point) and Fun (Kandivali, Vashi & Kalyan) – will be donated to the blast victims.
“Farhan (Akhtar), Kishore Lulla (of Eros) and I thought of it. The blasts took place on Wednesday and still, Mumbaikars turned up to watch our film. So, this is our way of showing that we care for the city and the people,” says producer Ritesh Sidhwani of Excel Entertainment.The makers expect to raise around Rs 50 lakh for the relief of the blast affected "We have decided to keep the evening and not morning or afternoon screenings because these shows are generally crowded adds Sidhwani, who is elated with response to ZNMD. As of Monday, the film has collected about Rs 35 crore from centers in the country.