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19th World Book Fair mania

books Updated: Feb 15, 2010 17:30 IST
Caroline Beactrice D' Cruz
Highlight Story

With a wide variety of genres to choose from and with crowds evidently thronging the venue (even on a weekday), the fair seems to be garnering a fair amount of attention. The exhibit justifies it’s theme of “Reading for Common Wealth” with the games just around the corner. Around 75 publishers exhibiting seven hundred published titles on different genres of sports, make this year’s World Book Fair a must visit.

One of the many interesting stalls at the fair was that of Consumer voice magazine. Voluntary Organization in interest of Consumer Education (VOICE) is an NGO supported by the Ministry of Consumer Affairs. “We deal with comparative product testing which deals with picking up consumer goods from the market and testing them in government accredited labs under various Indian standards in order to empower the consumer to make the right choice”, said Mr.Pranay Sheth, General manager-marketing.

Hachette and Rupa Co., two of the bigger stalls at the exhibit displayed an impressive array of books, fiction and self-help apparently being two of the more popular segments. Visitors were spotted indulging in some heavy duty browsing even as parking outside the venue played havoc with regular traffic. “Unlike last time the book fair seems better ‘equipped’, with a better reach and participation”, said Ryan Cardoza a regular at the exhibit.

The World Book Fair has certainly been a crowd puller and served as a platform for books lovers and publishers to come together.