Oscar Goodman ran Las Vegas for 12 years with a showgirl on his arm and a martini in his fist.
A former mob lawyer, he promoted his city and himself with antics that lent credibility to his self-given title of "happiest mayor in the universe."
Now, two years into a semi-retirement, Goodman has written a memoir about his career representing figures out of Martin Scorsese films, his three terms in office and his continuing role as Sin City's cheerleader-in-chief.
Weinstein Books released "Being Oscar: From Mob Lawyer to Mayor of Las Vegas - Only in America" on Tuesday.
The book does not contain any real bombshells. Instead, it reads like a fun, relaxed tour of Las Vegas from the mob era to the present day.