Fashion magazines, which were earlier quite fat unlike the skinny models featuring on their covers are on a diet it seems.
Otherwise beefy September issues are nearly a third skinnier this year as advertisers drift away from print, the Wall Street Journal reports. Advertisers are instead using magazine websites, Twitter, YouTube, and online fashion hubs.
Fashion advertisers have been reluctant to leave print, fearful of losing their target audiences and concerned that their classy images wouldn’t translate digitally. But a major chunk has gone digital, for example, Vogue boasted 840 pages in September 2007; this year, it’s just 429 pages, a 36% drop from last year.
High-end fashion brands such as Louis Vuitton, Gucci, Emporio Armani, Dolce & Gabbana and Prada are still buying ads in the glossy pages of Condé Nast's Vogue and W, Hachette Filipacchi's Elle, Time Warner's InStyle and Hearst's Harper's Bazaar.
Let's see if recession decides the fate of these fashion glossies too.