The first ever magazine dedicated solely to cyclists in the country is out. Cyclists.in, an e-magazine, is an extension of India’s largest online social network for cyclists with the same name.
Amit Bhowmik, founder of the magazine says, “The website has been running successfully for two years. I felt the need to launch the magazine because despite the cycle being a sustainable mode of urban transportation and an active sport, we don’t have a single publication dedicated to it.”
The first issue of the magazine was released on the Internet on February 21, on the day of The India Cyclothon Mumbai 2010. Despite being an e magazine, Bhowmik is optimistic about getting a good readership. He says, “It was a conscious decision to come up with a e magazine, because cycling is an eco-friendly commuting option, so coming up with a print version would go against the idea of being eco-friendly. An e magazine gels well with the entire cycling ecosystem.”
He adds, “Having it on the web attracts more readership, anywhere in the world.”
Apart from general information about cycling, the magazine will include information on upcoming cycling events, interviews with world-class cyclists, and other interesting events. “I plan to crowd-source and invite readers to contribute articles from the next issue onwards. So, there can never be a lack of content,” says Bhowmick