Here is Advaita Kala in conversation with Prasoon Joshi in a party on the first day of Jaipur Literary Fest where they talk about how people get into the film industry for money and not for the love of it. Prasoon Joshi talks about Bollywood producers and best book during the chat.
PJ: We have people in film business who have never read books, never read scripts and are not interested in narrative sole reason of the profession. The fund trends and not the ideas. The audience cribs for getting factory products because producers lack instinct for scripts. One needs to get into this business for the love of it, he says.
PJ: Our industry is not interested in breeding writers. "When are you directing your next film?", is the first question asked after a successful film. Why has there to be a hierarchy of how many good writers have we lost to production. For true credit one needs to move to production."
"When everyone wants you to be in Bollywood, a writer to be businessman, a true producer would want you to be a good writer. People who do not value craft ask a writer about shifting to production."
Prasoon as a lyricist
PJ: It was the songs of Rang de Basanti when I knew that my career as a lyricist would work.
Joshi believes that the poetic grandeur of India must be represented and always tries to write something that is borrowed from poetry and yet is contemporary. He wants to strike a chord with the youth without compromising the poetry.
His proudest moment was in Dehradun when he was called there by Shailendraji, the great lyricist. Neeraj the great poet and lyricist came to give him the award on stage with drips on his arms. He touched his feet and said, "Sir you should'nt have come."
He said he knew it would make a difference to me and it would make a difference to him.