Game for books
Publishing houses are setting their own deadlines for the Commonwealth Games.books Updated: Oct 08, 2009 19:08 IST
While the government is busy striving to meet deadlines for the 2010 Commonwealth Games, publishers, too, are a busy lot. They are working on books on the Capital and the Games themselves in a bid to introduce readers and foreign guests to the city's charm.
Says Priyanka Malhotra, publisher, Full Circle, "Right now, there's a big market for books on Delhi. Good literature on the city is scarce hard to find. We need more material on the Capital. The forthcoming Games have triggered the need for such books. We're working on a big proposal." Other publishers, too, are working on similar books, but each is crafting a different facet of Delhi. For instance, Roli Books has commissioned a book on the families that have built Delhi, authored by Mala Singh.
Wisdom Tree is working on a book that looks beyond Delhi's obvious historical identity. Says Shobhit Arya, publisher, Wisdom Tree, "The book attempts to capture the real face of contemporary Delhi, with its monuments and history forming the background." The coffee table book will have pictures by photographer Ranjit Oberoi.
Publisher Kapish Mehra of Rupa and Co. says that his firm is working on three books on the subject of Commonwealth Games as well as on the changing face of Delhi. He adds, "Besides these books, we are looking at innovative marketing initiatives centred around the Games."
Some have already started working out these strategies. Priya Kapoor, director, Roli Books, says, "Around CG, our window and store displays will be themed on subjects like Delhi and Commonwealth. Also, since our store is right next to Jawaharlal Nehru Stadium, we are hoping to see big footfall."
With all this, one thing is guaranteed - there would be as much to read next year as there would be sports to watch.