American fashion magazine Harper's Bazaar will hit the stands in India Friday. The magazine, currently available in 28 countries, will give readers an insight on international fashion trends, photo shoots and interviews of famous designers.
Hearst Magazines, the publishers of Harper's Bazaar, have partnered with the India Today Group for their venture in India.
"We are convinced that Indian women will fall in love with the style and authority of this magazine," said India Today's lifestyle group COO Mala Sekhri in a press release here Thursday.
"With a tag line 'where fashion gets personal' the Indian edition has been positioned to appeal to the sensibilities of the sophisticated and elegant global-Indian woman in the age group of 30-45," she added.
Fashion expert and luxury consultant, Sujata Assomull has been appointed as its editor and according to her the magazine is a "style bible for sophisticated and elegant women".
"This is the perfect time to introduce this magazine in India as we are an emerging fashion destination. The magazine is also renowned for its bold design, provocative photography and cutting-edge imagery," Assomull said.
The premiere issue features an exclusive fashion shoot of Bollywood actor Kareena Kapoor and Saif Ali Khan and an interview of legendary fashion designer Oscar de la Renta.
The issue also includes sections on beauty, smart shopping, personal style and columns by noted celebrities like Haseena Jethmalani, Arjun Rampal and more.
The monthly magazine will be priced at Rs 100.