You might be using Twitter to voice opinions, or to follow what your favourite celeb has to say, but did you know it can be used to create a story as well? That’s what author Durjoy Datta has done and how! Keeping the idea of love in mind, he tweeted a line every day, and asked people to share photos representing those lines. The best ones have made it to a book — a crowd-sourced initiative as part of the campaign, #StartSomethingFresh.
Obviously, creative ideas come with their share of challenges, but that didn’t deter Datta and the organisers,Doublemint Mints team. “We weren’t sure if people would connect to the idea but the response was wonderful,” says the author, who’s no novice when it comes to love stories. While most of us have young and rosy ideals of romance initially and then become cynical about it, Datta worked in the opposite direction. A romantic at heart, he shares: “I’ve never shied away from being cheesy in my stories (laughs). I was very cynical of the idea of love initially, and you can see that in my first few books. I was uncertain of relationships, so that became the theme of my initial writing. As I grew older, and began to understand love more, the theme of my writing changed as well. I wanted to write new-age love stories, and bring that cuteness and innocence of romance back. These days, many romantic novels don’t have that.”
His idea of love transcends mediums, as the author has also penned screenplay for daily TV shows such as Sadda Haq, which was on air for three years. Known for its bold expression of love, it was one of the very few shows, which showed intimate scenes on television. “We wanted to make it as realistic as possible. If a guy and girl are dating, they will kiss obviously. Why hide that?” says Datta.
While he agrees that TV shows are progressing, as ‘sensible’ characters and storylines are emerging, Datta is clear about what he prefers. “Writing books has always been, and will always be my priority. It’s more solitary and meditative. With television, you’re answerable to a lot of people,” he says.