At a time when internet and digital services have taken over our lives, emotions, names and things often tend to get lost in the overcrowded technospace. But, a wise person knows how to make a way through this chaos. Savi Sharma, author of Everyone Has A Story, self-published her book before it was picked up by a publisher.
“It is important to show people what you have. Self-promotion is important, but it should be done in a balanced way. Ultimately, your work should speak for itself,” she says.
She had published the book on her own in January this year, and put it up on an e-commerce website. “I was on the bestsellers list in romance and Indian fiction categories, and sold around 5,000 copies. Social media platforms also helped the book gain popularity. Technology puts you on the global map,” she says.
Gone are the days when authors would be content with just writing; publicity and marketing tools have become just as important as the book. “It all depends on how you are promoting your book. When people find a connection with your product, they will buy it,” she adds.
Sharma, who is on a pan-India promotions tour, was in the Capital recently. This was her first time in the city, and she says, “Delhi is the literary capital of our country. We had a fun session, and the best part was that everyone was there before time!”
Away from the virtual world, she finds book tours exciting as they give her a chance to interact with her readers. “They help bring readers closer to the author and look at him/her as a friend and not as a celebrity. I have had readers discuss the story and characters with me, and also share their own personal problems,” she says.
With so many authors giving in to the lure of Bollywood these days, would she be interested in turning her book into a film? “Why not? Imtiaz Ali is my favourite director, and I would love it if he decides to make my book into a movie,” she says.
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