The orphaned young man who developed powers after getting bit by a spider that allowed him to fly around his own webs has been replaced by a new 13-year-old Spider-Man named Miles Morales, half-Latino and half African-American.
Morales is inspired to fight crime on learning the original Spider-Man died. His book was released last week.
Marvel Comics Editor-in-Chief Axel Alonso said the idea of an ethnically diverse Spider-Man has been in development for a while. "We had our opportunity to redefine Spider-Man for the 21st century," he told National Public Radio.
Alonso insists the move isn't politically correct. "It's his heart that matters, not the color of his skin."
DC Comics have also revamped their comic superheroes, releasing the updated versions in the first issue of Justice League, on shelves August 31.
The book by COO of DC Entertainment Geoff Johns and artist Jim Lee, co-publisher, relaunches the brand's characters -- Aquaman, Batman, Green Lantern, Superman, Cyborg, and Wonder Woman -- in an effort to reach a new generation of readers.
Twitter feedback is positive, though reviewers' opinions are split from "not enticing" to "a different kind of comic for a different age."
Entertainment Weekly describes the new comic as "grounding us in the new DC universe in a way that a pre-teen who's never picked up a comic book will be able to follow."
The new DC Comics book is available on iPad, a first for any comic.