This year, for its reader friends Mills & Boon has launched a unique "Friends For Life" pack which gives the every buyer an assured personalized Mills & Boon featuring them on the cover!
The pack, available for online purchase, consists of three heartwarming romances and is priced Rs 299.
Manish Singh, Country Head, Harlequin India, says, "Our readers in India come from varied backgrounds, from leading Bollywood actors to banker and college students to home-makers. And to each Mills & Boon have often been a close friend and companion. Irrespective of a woman's age, a romantic story never fails to stir hope, bring cheer, warmth and passion in their hearts. And that is the thought behind the campaign."
Also read: Mills and Boon romances now in vernacular
Male and female residents of India above the age of 18 years can participate in the 'M&B Cover Model Hunt'. To do so, they can log on to www.hqnindia.com for participation details.
Entries close on September30, 2014.