Finally Kittu, the mischievous monkey grabbed the eyeballs of viewers and became the cynosure of jury members of national filmfare award.
Directed by 32-year-old B Satya, Kittu, the first full-length animation in Telugu, bagged the best-animated film award of the year recently. This was the maiden national award to any animation film and that to any regional film.
Medium is the message. And animation movie is one of the best media as it has certain superiorities over live ones. Though live action gets its limitations, animation can be created in dream and anything is possible in animation. Only we need to have an imagination. This is the uniqueness with animated films. Satya always tries to be on the safe side. To him, directing an animated film fetches a directorial satisfaction. It's a medium where in real art can be justified and the very message to the audience can nicely be disseminated.
When asked about why he was interested to make animated film, Satya reveals, "Most of the times, I have seen my brother's children glued to cartoon films and that made me wonder about their choice of funny characters in the film. In addition, there is a dearth of animated films in India and Hollywood animation films are taking a sizeable share of revenue from India by releasing the same in our silver screens. If the films are made in India, the money would not be drained out from our country and it would generate several employment in media and entertainment sector".
Satya, hailing from a peasant family of Andhra Pradesh, left no stone unturned to attract attention of people by framing the character of Kittu, one monkey, who is naughty, clever and very comic by nature and lands audiences in the state of laughter and deep-thought.
"Monkeys, generally wayward in nature, are part of our social surroundings and very common to be found and to watch. He enters into city close to his jungle. The city life shocks Kittu and makes him think deeper. The simple concept teaches a moral at the end. There is an underline message of good personality development and habits are given in this story," quotes Satya.
Satya is assertive, foresighted and burns the midnight oil to whet his appetite for creativity. For him, direction is not only a mere hobby. He is equally serious about promoting animation in India.
"We have to bring the Indian animation to forefront. Of course, there would be some initial hiccups but there is a great hope and as the world around is looking at us for animation marvels.
Themes like Tenali Raman, Panchatantra have already touched Europe and now the world is craving more for Indian animations. "If Pokemon, Shin Chan, Samurai Jack and the like can grab children's attention, why not work towards tapping into the vast pool of Indian animation, to carve a niche in the world of animation," he asks.