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Suppandi gets his own magazine

books Updated: Nov 01, 2010 20:50 IST
Jayeeta Mazumder
Jayeeta Mazumder
Hindustan Times
Highlight Story

Remember Suppandi in Tinkle comics? Well, if his misadventures tickled your funny bone in your growing up years, you’d be excited to know that he now has his own magazine called Suppandi 48. The magazine will be a 48-page quarterly dedicated to stories about him. Savita Pai, vice president, product management, ACK (Amar Chitra Katha) Media, says, “We own over a 100 different characters, apart from mythology, who have their own unique traits, so we decided to blow them out into a 360-degree campaign. Suppandi is one of our most popular characters, and we received a lot of feedback from our readers on how they would like to see more of him.”

A test run was done in July this year with a fairly large number of copies launched into the market. The response was stupendous. “That’s when we decided to publish Suppandi 48 as a quarterly. We’re increasing the print runs,” adds Pai.

Suppandi made his debut in 1983. Artist Ram Waeerkar did the illustrations for Suppandi till early 2003, after which, his daughter Archana Amberkar took over. The sketches have evolved now. “Yes, the art has been tweaked a little because it’s today’s Suppandi. Archana is continuing the tradition and it’s her interpretation as an artist,” Pai explains.

The stories in Suppandi 48 will concentrate on different aspects, his life after work hours, his family and friends, hobbies and more. ACK Media is also keen on publishing stories sent in by readers. Pai says, “We’ve always encouraged contributions from readers. A lot of ideas come from them. They write specifically for our characters. We’ll continue to take more stories from them.”

She agrees that it’s only a new beginning for Suppandi and several ideas are lined up to reach out to a wider audience. “Kids today are attracted to other media, so we’re planning to take our characters all across. We’re looking at animation, TV series, and eventually a movie, either animated or live action, but that’s still in the exploratory stages,” Pai concludes.

Suppandi, the fool A comic character who appeared in Tinkle comics,is a village simpleton, who made his debut in Tinkle No 27 in January, 1983. You’d find him in trouble mostly because he insists on thinking for himself rather than carrying out his master’s orders.

Here I am
He was born out of three narrative stories sent by Sameer Salman from Trichy. The concept was rendered into the comic format with illustrations by artist Ram Waeerkar.

Look at me
He is not cute one bit; has a long nose, keeps his hair oiled and combed flat, and is always dressed in shorts and T-shirts.

Goof-ups
In his very first story, his mistress wants him to call a doctor for her fever. Instead of following orders, he decides to treat her himself. The consequences, of course are, disastrous!

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