Charms of being special
For CEOs thinking of world domination, do yourself a favour and read this book. Social forecaster James Harkin is totally convincing as he tells us that the days of companies selling anything and everything under the sun have gone.
The successful brands are all about honing and capturing niche markets. He provides case studies that include HBO and The Economist, companies that are specialists and aggressively sell themselves as specialists. Harkins writes lucidly and his book is a must for laggards.
The classical position
Do not try this at home. No point carrying out any of the DIY tips the old goat Vatsayana has in mind. But what makes this edition of the Kama Sutra, well, pleasurable is that this translation has been done by ex-diplomat and Sanskrit translator AND Haksar. The notes and the introduction make this a special, serious work of scholarship. Especially revealing: “The woman receives a man within her pelvic opening. Artificial means can also be used, particularly in the low union.” If you say so, Vatsayanaji.
All those Harry Potter-loving tweens are now hormonally charged gush-and-awe followers of Stephenie Meyer’s Twilight. Here’s the official illustrated guide to the whole jingbang handy for any Twilight quiz. It doesn’t only provide extreme details (like the colour of Carlisle Cullen’s eyes, both human eye colour and vampire), but also things like the music that influenced Meyer while writing each book. Yes, this is for the hardcore fangs.