It’s official now. If the central character looks stunning and can bite, the story is a hit. Stephenie Meyer’s Twilight series has opened doors for loads of vampire-ish stories and no other teen book except Harry Potter, in the recent years, has acquired such an unconditionally loyal cult following.
As Twilight’s sales went rocketing (over 20,000 copies off the shelves, at only two leading bookstores) in India, both kidults and adults have set eyes on other books with similar girl-in-love-with-vampire storylines.
“House of Night series by PC Cast and Kristin Cast comes only second to the Twilight series now. Three books from this series— Marked, Betrayed and Chosen are doing well. So is the Vampire Academy series, especially, Frostbite,” says Sivaraman Balakrishnan, marketing head, Crossword bookstore. “More than 1,700 copies of these books have been sold already and this is a good figure, considering they entered the market only a month ago. Most of these books are being re-ordered as more and more people come looking for them,” adds Vatsala Bisen, assistant buyer and planner, Crossword bookstore.
“There’s definitely a clear rise in the sales of books on vampires and werewolves. Books like the House of Night series and the Blue Bloods series by Melissa de la Cruz are the most-ordered vampire books after the Twilight series. People who didn’t know about these books earlier, are now more aware and curious,” said a spokesperson for Landmark bookstore.
“Not just young girls, but boys too, are neck deep into these books. Vampire books are being exchanged and borrowed between friends. Needless to mention, that aspiring authors are taking advantage of the trend set by Meyer,” said Judy, a 19-year-old student.
The movies did boost sales of these till-now-ignored books. “I went looking for books on vampires and werewolves with a list in hand. I wanted the Night World series, Vampire Academy series and Prom Nights from Hell,” chirps 16-year-old Nimisha.
It’s time to rejoice for the book vendor on the streets too. “Apart from Chetan Bhagat’s 2 States and Dan Brown’s books, I have people coming and asking for Twilight and House of Night all the time. In fact, I sell more than 30 copies of Twilight per day,” says a street vendor in Colaba. He also remarks that House of Night will soon be a bestseller too, pointing to a copy of Marked.
Guess, until some other creature, worthier and queerer than Edward Cullen and Jacob Black, enters the scene, vampire-werewolf-love stories will continue to provoke, interest and seduce readers.
Top selling books
House of Night series: Marked, Betrayed, and Chosen (Rs 295 each)
Vampire Academy Series (Rs 299 each)
The Southern Vampire Mysteries: Sookie Stackhouse series (Rs 350 each)
Blue Bloods (Rs 280 each)
Prom Nights from Hell (Rs 299)
Source: Crossword bookstore
Popular vampire series
Night World by LJ Smith
Vampire Diaries by LJ Smith
Vampire Beach by Alex Duval
Vampire Kisses by Ellen Schreiber
Saga of Darren Shan by Darren Shan
Bloodsucking books for teens
Moonlight by Rachel Hawthorne
Full Moon by Rachel Hawthorne
Need by Carrie Jones
Shiver by Maggie Steifvate
Eternal by Cynthia Leitich Smith
The Reformed Vampire Support Group by Catherine Jinx
Jessica’s Guide to Dating on the Dark Side by Beth Fantaskey
Persistence of Memory by Amelia Atwater-Rhodes
Evernight by Claudia Gray
Stargazer by Claudia Gray