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Wanted: Damsel in distress, dashing hero

Popular chick-lit publication house to launch first three Indian novels by December, seeks amateur models to be featured on book covers.

books Updated: Aug 27, 2011 20:14 IST
Priyanka Jain

Dreamt of being swept off your feet by a knight-in-shining-armour? Now, a chick lit publication house is inviting applications from Indian men and women to be on the cover of three new novels, to be published in December, January and February respectively. The Mills and Boon books will be penned by Indian authors, who won a writing contest last year.

Those interested can log on to the website, upload their pictures and answer a few questions by August 31, to be considered for the contest. Manish Singh, country head, Mills and Boon India, says, “We will select three men and women for these covers. Models Indrani Dasgupta, Simran Sachdeva and Nupur Mehta will be making the final selections. After that, the shortlisted candidates will be called for auditions and a final selection of six people will be made.”

http://www.hindustantimes.com/images/HTEditImages/Images/millsandboons.gifHe also informs that the first novel by Aastha Atray will be out on December 27, which is where the first winning couple will feature. The India initiative also includes a Friends for Life contest for all its readers, where one can log onto the website and participate in quizzes to be eligible for offers. The winners will get 52 weeks of fine dining experiences, a year filled with shopping or a beauty and fitness package. Singh says the initiative was born because they wanted to reach out to their female audience personally, for whom the novels are like "a close companion right from teenage years through various stages of their lives."