Mills & Boon, the world’s most prolific romance publisher, is wooing Indian authors to add local flavour to its novels.
The publisher, which sells four books a second, has started a fresh search to look for literary talent, and has chosen to hunt in the subcontinent for the first time.
“Look at the basic Bollywood plot,” Andrew Go, the head of the publisher’s Indian operations, said.
“Boy meets girl, obstacle, happy ending. It’s incredibly emotionally charged, with lots of conflict. Who can possibly be better equipped to write Mills & Boon than the Indians?” Andrew added.
Mills & Boon has established the Passions Writing Contest to “discover the world’s next big romance author” — an Indian writer who can reach the height as achieved by the legend Debbie Macomber, the dyslexic American whose 150 stories have sold more than 60 million copies. Entrants must write a 2,000-word short story. The winning tale will be published and its author coached for an year to produce a novel.
Mills & Boon is assuming that the winner of the challenge will be a woman. The winner will also receive a laptop computer and diamond jewellery. “This is the land that built the Taj Mahal, the greatest-ever monument of love. There are lovers everywhere in India. It represents a massively exciting pool of fresh talent,” Andrew said