8 bizarre ideas Indian advertisements peddle:
* That entire families – grandparents, parents and children – walk around in matching head-to-toe grey costumes. Maybe advertisers forget that we buy thermal wear to wear under our clothes, not as clothes!
* If you’re an important Indian CEO, the true mark of your patriotism is a tin of paan masala. You must pull it out of the inner pocket of your Dolce & Gabbana coat and offer it to firangs. Sundar Pichai, take note.
* Weight loss is a problem only women grapple with. Ever seen a ‘special cereal’ ad featuring a husband dieting to retain the fickle love of his wife? Men only focus on lowering cholesterol, without the weight of spousal attention thrown in.
* Here’s a thought: if you truly loved your mother/wife, it’s a better idea to chip in with the housework than offering to lovingly apply pain relief balms after her back gives up. Yes? Yes.
* Apparently, the only way to convince recalcitrant daughters to get married is to take them to a jewellery shop. Because, you know, you can trust women to make life-changing decisions based on greed for gold than any actual thought or discussion.
* That your friends come over and point out the badboo in your house, the chiknai in your bartan and the weakness of your chai patti and you’re still friends with them.
* That there is something remotely sexy about over-sweetened mango-flavoured drinks. The only people who drink them are little kids and sweet old ladies so... where is this campaign coming from?
* That hair removal creams must be applied to 100 per cent hairless legs.
From HT Brunch, April 3, 2016
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