Last weekend, many of fashion's most prominent influencers flew across the country to Kolkata for a fashion presentation. There was no catwalk, no cocktail party and no celebrity in attendance, yet this was a show every fashion editor wanted to write about.
"The thing about Anamika is that she cares more about craft than commerce. She knows how to make something experimental," says Rhea Kapoor, Sonam's sister and a stylist.
Khanna, herself is modest. "It makes me feel good that my work has inspired others," she says. "But I am oblivious to what others do. If they are inspired by me that means my message is being received." Sometimes, her almost nonchalant attitude to Indian fashion can seem like she's being indifferent about the very industry she works in.
ART OF FASHION
Forty-something Khanna has no formal training, which means she is not bound by rules. She has had 15 years in the industry, rarely gives interviews, and has never hired a PR agency. In an industry that loves to play the peacock, her quiet style has meant that perhaps her work has not received its due. And though the fashion media love her work, it is also irksome that she is so inaccessible.
For the mother of twin boys, fashion is a passion, family is life. So if there is one complaint you will hear of Khanna, it is that you do not get enough of her designs. Khanna says this is because you have to make a decision between "quality and quantity," but admits that now that her kids are off to college in America, you will see more of her work. There is talk of her opening stores in Mumbai and Delhi, but Khanna just says, "Right now I want to spend as much time as I can with my boys before they leave for college. And then I am going to be all about work".
|Go with the flow|
Deepika Padukone wears Anamika Khanna at a Chennai Express event.
Soha Ali Khan in a typical, stunningly draped creation from the designer.
From HT Brunch, August 3
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