It’s the biggest mobile technology event in the world, takes place at a dramatic destination called Fira de Barcelona, Spain, and it became a pure one-upmanship game for most brands this year. Here is Part I of the best of the Mobile World Congress 2015:The Great Reboot; Samsung Galaxy S6 and S6 Edge
Showing its muscle; Gionee S7
The Chinese giant seems to have set aside the ‘Slimmest Phone In The World’ war and set its mind on building a device that gives an incredible customer experience.
The S7 is testament to that fact. It’s still super slim at 5.5 mm but that seems to be incidental rather than the purpose of the phone. This is a stunning phone with a dual rail-track-like metal ridge on the side, an aluminum-magnesium alloy body that lives between two pieces of Gorilla Glass 3 and the world’s thinnest 13MP camera sensor that pulls off magic-like depth-of-field optical adjustment, gesture controls and an extreme low-light setting.
The device has a 64bit octa-core 1.7GHz processor, 2GB of RAM and a 2750 mAh battery that should last two days. Plus there’s an extreme mode that gives you 33 hours on the last 10 per cent. Round it all up, and Gionee seems to have hit the bullseye with this slim wedge of a device.
A missed call; HTC One M9
It’s already being called the world’s most beautiful disappointment! The world of smartphones is unforgiving. Do too much, and you risk being called out as gimmicky; do too little, and you are barely trying.
With the third generation of its iconic M series design, HTC has taken the safe route – a decision that could turn out to be very dangerous. Here is the HTC One M9 with a design that’s absolutely identical to its predecessor, the M8. For a company known to set new standards in design and material, this is a big disappointment.
The camera module on the back has been bumped up to a new 20MP module and the much-debated ultra-pixel camera has been moved to the front, now acting as a selfie camera. There is a new 64bit Snapdragon 810 under the hood, and the device comes with 32GB of storage. Thankfully, the microSD slot made the cut. The rest of the phone leaves you bristling with disappointment.
My next column will feature a round-up of wearable devices, smartwatches, a lowdown on why 5G is around the corner and more proof that Sony may exit the smartphone business.
This is part one of a two-part series.
Rajiv Makhni is managing editor, Technology, NDTV, and the anchor of Gadget Guru, Cell Guru and Newsnet 3
From HT Brunch, March 15
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