Remember the scene when Salman Khan visited Chandigarh? Did we expect the same for Dia Mirza? No. Did we encounter the same craziness? Yes.
No matter what direction her career is headed in, her charm and beauty is enough to make Chandigarh go gaga. At Elante Mall on Thursday to launch the Body Shop store, Dia’s answer to ‘what’s keeping her busy these days’ is three simple words — Born Free Entertainment.
Shifting focus to her production company, Dia says, “For the past one-and-half years, I’ve only invested my time in scouting strong stories for my production company, Born Free Entertainment. I will soon be coming up with three films, one of which will go on floors by September. These films will be character-driven and will portray a unique side of people.”
So, do they fall into the new-age cinema category? “I don’t want to limit the reach of my movies by categorising them. My company’s main aim is to pull the audience to the theatre and I’ll do anything to make than happen.”
Taking pride in one of her company’s upcoming projects, Dia says, “We are launching a beautiful campaign on World Tiger Day (July 29). Not only will the campaign talk about the problems this species encounters, it will also present viable solutions to youngsters.”
And her willingness to join the Punjabi film industry? “Cinema is beyond the barrier of language. I did a Bengali film last year named Paanch Adhyay, which garnered a lot of positive reviews.
I’m keen on doing Punjabi films too.”
About the recent Uttarakhand incident, Dia says, “I joined hands with an NGO, Goonj, and tried to raise funds for the victims. We all have some social responsibility. My blood boils when I get to know of such incidents and how lax our approach is. I am, however, proud of the role the armed forces are playing in Uttarakhand; they are doing some incredible work.”