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Creating waves of awareness

brunch Updated: Sep 16, 2013 10:12 IST
Navleen Kaur Lakhi
Navleen Kaur Lakhi
Hindustan Times
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Going on air on Sunday morning for a city-based community radio station was a different affair than other days. This is because it will stay on air for 100 continuous hours with the aim of getting its name entered in the Limca Book of Records. A 100 hours, whoa!

This stupendous attempt to create a name in the famous record book by 107.8 FM Desh Bhagat Community Radio makes it all the more special when one learns that the event, called ‘100-hour Marathon— Recycle Life: 100 Hours of No Drugs’ is backed by an anti-drugs campaign.

Says Ritu Ghai, programming and radio head of 107.8 FM Desh Bhagat Community Radio, “The radio station was launched in November last year and is based out of studios in Sector 8, Chandigarh. The station covers a distance of 15 km, which covers Chandigarh, SAS Nagar and Panchkula. Community radios mostly broadcast
boring stuff, but we present it in a lively way.”

Sharing more information about the record-breaking attempt, Ritu, who was also part of the launch team of 94.3 MY FM in Chandigarh, says, “We found out that the community radio station of Punjabi University, Patiala, had set a record of being on air for 72 continuous hours. But, being on air for 100 hours will get us into the Limca Book of Records. For four-and-a-half days continuously, our eight community jockeys (CJs) will be on air with informative talk. For instance, our youngest CJ Danish Katyal, a 10-year-old, will talk about a drug addict’s effect on children at home; our eldest CJ Tajinder Kaur, 52, will talk about a woman’s side of the story of addiction another of our CJs, Devashish Vaid, 18, a student of Post Government College, Sector 11, will talk about how peer pressure makes people take to drugs.”

Apart from their CJs taking over the show, the radio station’s team has also involved residents by collecting 100 messages from almost 400 doctors, teachers, students and others. Besides this, Ritu adds that the marathon will also include participation from over 1,000 students in an anti-drug pledge-taking ceremony that they plan to hold in various schools and colleges such as Post Graduate Government College for Girls, Sector 11, Chandigarh, SGGS (Sri Guru Gobind Singh) Khalsa College, Sector 26, and DAV-10. “To increase participation of the common people and to create an impact, we are also inviting participation through three nuked nataks (street plays) to be held in slums and through flash mobs at Elante Mall and DLF City Centre.”