Asad: Did you sign up for Ello? Satarupa: What’s that? Sent at 2:00 PM on Sunday Asad:It’s the hot new thing in the social network universe – claims it will be ad-free and won’t use data from your profile etc.. I’m waiting for an invite. Satarupa: But but but. Don’t we love FB? Sent at 2:25 PM on Sunday Asad: Um. You do. Satarupa: Everybody does! Asad: Sadly most people flood my timeline with their selfies, cat-pictures and relationship messages, which makes me want to throw up. Satarupa: So what exactly will you go and do on Ello? Show off your knowledge about politics, sports & the weather? Asad: Hmmph! It will be 100% ad-free and your personal data won’t be sold to corporations. Please tell me that makes you happy!? Sent at 2:45 PM on Sunday Satarupa: So you can still upload photos of cats, your relationship/marital/pregnancy status WITHOUT ads running alongside? Well, at least on FB, I can click on the ad for diamond rings and check out a solitaire for myself if someone’s relationship status ("Just got engaged in Bali") makes me nauseaous...you know what I mean? Asad: No I don’t know what you mean. Maybe Sonam Kapoor does (get it?) Anyway! Satarupa: You really think it can overthrow Facebook? How will it even run? Asad: I read they’re planning some pay-for features. Satarupa: Which will be what? Asad: If they get enough users willing to pay for some "premium features" etc then they can make it work I guess, a revenue model. Satarupa: Don’t know if I would want to pay to upload more photos when I could use that money to buy lingerie that the ad on FB promises will make me look one size smaller! Sent at 3:05 PM on Sunday Asad: I guess FB works for you given you look forward with bated breath at the next pop-up ad that fills the top right corner of your FB page. Satarupa: That’s not the point of this conversation...you’re digressing! I’m off to buy some salad jars now. Online I mean, because that’s what busy people do these days. Bye! Asad: I’m surprised that buying lingerie off FB has greater priority over your personal data :P Anyway, we will see in 2 months’ time! Satarupa: Yes, we will. Ta! Asad: Is Ta another ad-fiiled social network?! Bye.
From HT Brunch, October 12 Follow us on twitter.com/HTBrunch Connect with us on facebook.com/hindustantimesbrunch