Asad: Did you sign up for Ello?
Satarupa: What’s that?
Sent at 2:00 PM on Sunday
Asad:It’s the hot new thing in the social network universe – claims it will be ad-free and won’t use data from your profile etc.. I’m waiting for an invite.
Satarupa: But but but. Don’t we love FB?
Sent at 2:25 PM on Sunday
Asad: Um. You do.
Satarupa: Everybody does!
Asad: Sadly most people flood my timeline with their selfies, cat-pictures and relationship messages, which makes me want to throw up.
Satarupa: So what exactly will you go and do on Ello? Show off your knowledge about politics, sports & the weather?
Asad: Hmmph! It will be 100% ad-free and your personal data won’t be sold to corporations. Please tell me that makes you happy!?
Sent at 2:45 PM on Sunday
Satarupa: So you can still upload photos of cats, your relationship/marital/pregnancy status WITHOUT ads running alongside? Well, at least on FB, I can click on the ad for diamond rings and check out a solitaire for myself if someone’s relationship status ("Just got engaged in Bali") makes me nauseaous...you know what I mean?
Asad: No I don’t know what you mean. Maybe Sonam Kapoor does (get it?) Anyway!
Satarupa: You really think it can overthrow Facebook?
How will it even run?
Asad: I read they’re planning some pay-for features.
Satarupa: Which will be what?
Asad: If they get enough users willing to pay for some "premium features" etc then they can make it work I guess, a revenue model.
Satarupa: Don’t know if I would want to pay to upload more photos when I could use that money to buy lingerie that the ad on FB promises will make me look one size smaller!
Sent at 3:05 PM on Sunday
Asad: I guess FB works for you given you look forward with bated breath at the next pop-up ad that fills the top right corner of your FB page.
Satarupa: That’s not the point of this conversation...you’re digressing! I’m off to buy some salad jars now. Online I mean, because that’s what busy people do these days. Bye!
Asad: I’m surprised that buying lingerie off FB has greater priority over your personal data :P Anyway, we will see in 2 months’ time!
Satarupa: Yes, we will. Ta!
Asad: Is Ta another ad-fiiled social network?! Bye.
From HT Brunch, October 12
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