Samsaara, the designer destination house at Hotel Taj, Sector 17, unveils its festive season collection, put together by Mumbai-based designers Queenie Singh, Charu Parashar and Reema.
Talk to Wills India Fashion Week designer Charu Parashar, about Punjab’s style quotient and she says, “The definition of fashion has changed in the region over the years; Punjab gives me a lot of business now. Punjabis now understand the importance of colours and are not bent upon going overboard with bling.”
The designer, who is a strong believer of keeping the old art and technique of block printing alive, says her latest collection comprises of the hues of candy pink, indigo blue and Champaign.
Charu’s basic design philosophy is to work extensively in creating empowering designs for the woman of today, by modernisation of traditional Indian craftsmanship techniques in western silhouettes and her area of specialisation is haute couture and prêt lines using Indian textile and printing techniques, along with old embellishments.
Representing her brand, Zooni, Reema, after unveiling her festive hues, says, “It’s for the first time that I am bringing forth an Indian collection inspired by contemporary yet modern embroideries, such as gota, chikan kari, badla and a lot of thread work.”
Reema’s Mumbai-based label, Zooni, was founded 22 years ago by her mother, Shagun. The label deals in women’s high fashion western, indo-western outfits. Besides having two flagship stores in Mumbai, Zooni supplies clothes to stores in Dubai and all over India.
“Juhi Chawla is a client of ours and Sunidhi Chauhan has been wearing our outfits throughout Indian Idol. But honestly, it doesn’t matter if these celebrities wear our clothes, because people don’t get to know what brand they are wearing,” says Reema. Her exclusive piece at the collection is a white sherwani jacket-cum-lehenga, with gota work all over. She also has a wide variety in anarkali suits in georgette and crape.
Also a part of the collection is Queenie Singh — former Miss India, socialite and renowned jewellery designer — who has brought forth designer pieces embellished with stones, both precious and semi-precious. “From contemporary to ethnic, chic to heavy and precious to semi-precious, I have created a wide variety of styles keeping in mind every woman’s budget,” says Queenie.
While Queenie’s collection is on display only till today, the festive season collection will remain available at Samsaara, Hotel Taj, Chandigarh.