Global desi: Indian food brands that do us proud
Hindustan Times | Vir Sanghvi
May 11, 2014 12:54 PM IST
They have spunk, pluck and a commitment to quality. Finally we have three Indian packaged foods that not only top the international competition but are also reasonably priced, writes Vir Sanghvi.
I've always wondered why, given that Indians can run world-class hotels and restaurants, our food manufacturers do not reach international standards. The packaged food business in India is dominated by multinationals, most of whom would rather import their food products from abroad and make us pay high prices. But what about Indian companies? If our hotels and restaurants can match and even exceed international standards, then why can't our food manufacturers? Why must the very mention of Indian-made packaged food only bring forth images of bhujiya and sev? Surely, we can compete with the global corporations in other areas as well?
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