During a brief recce on Facebook, we ended up with the obvious conclusion that student parties aren’t paying heed to publicity on social networking sites. They are, however, smart enough to make up with Punjab University’s own Campus TV. From SOPU to NSUI, PUSU to INSO and SOI to ABVP, each party is flaunting its leader’s interview, conducted by the Campus TV.
Maybe that’s why the founder of Campus TV, the website and Youtube channel, Sukhjit Singh — who passed out of PU’s School of Communication Studies in 2012 and is currently a faculty member at IHM College — is blunt when saying, “These days, students don’t really watch TV or read the paper. But, just one interview by Campus TV reaches its target audience and so many others. Sharing helps it become viral. For instance, when we interviewed Deep, SOPU’s leader, his video got 11,486 views in three days. Since he is Sharry Mann’s friend, Mann too shared the video on his Facebook wall.”
The team currently comprises five members — Sukhjit Singh Sukhi (camera and editing), Parminder Singh Teja (anchor), Manmeet Saini (camera), Nitesh Khuttan (online promotion) and Vishal Saini (website work). The interviews are usually carried out by Panjab University MEd student and anchor Teja, who also works as an announcer at All India Radio Chandigarh, an RJ at Bolly Bop FM New Zealand and a voice-over artiste at IFFCO Kisan Sanchar Ltd.
Ask him how Campus TV functions and Sukhi says, “We shoot the video on a handy-cam, but the audio recording is done with the help of an Android application called Virtual Recorder, which gives us good quality of sound in PCM format. When we convert the same to MP3, it sounds the same as a mic recording. Later, we mix the same on video editing software Video Pad. And, we don’t upload videos longer than five minutes, so ‘buffering’ is not a problem.”
Despite it being a non-profit organisation, the team’s efforts during elections seem commendable. “Though I have been in the field of media for a long time now, I got popularity amongst university students only after I started working for CTV. From the feedback I get, my recognition in the campus is no less than that of student leaders,” says Teja, with an air of pride.
Sukhi adds, “Almost everyday, party members call us to shoot their interviews. But, it is up to us to upload those interviews. We also pick up issues and shoot videos of people’s views on the same.”