Sirjee, tussi chabbi tarik nu aa janna dukan teh, jinne iPhone 6S teh 6S Plus chayide ne, leh lena.”
For those uninitiated in the Punjabi language (who are you?!), that was an invite from a mobile store owner for me to come over to his shop on 26th September, as he would have all the new iPhones I wanted.
Yes, that’s slated to happen exactly one day after the launch date in the USA and yes, an India launch date for the new Apples isn’t on the horizon.
If it ain’t broke
So, there you have it. Once again Apple does enough to keep the mantle of the most exciting tech company in the world. The problem is that it could actually backfire if done for too long.
Apple has the hottest selling smartphones in the world, thus not fiddling too much is a good business decision. But of late, the world of tech needs more passion in the heart and less business in the books. And that’s why the hype and buzz about these new Apples is a little low.
So, will my enterprising Punjabi friend sell all his stock of new iPhones? Yes, this year he just might. Apple is all about the magic of the experience and not so much about the actual specs and hardware.
Yet, Apple must now start living up to its own tagline of one time: ‘Think Different’. It’s not been doing too much of that for a while.
Rajiv Makhni is managing editor, Technology, NDTV, and the anchor of Gadget Guru, Cell Guru and Newsnet 3
From HT Brunch,September 20
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