HindustanTimes Fri,26 Dec 2014

E-book ecosystem grows up in India, riding the tablet boom

N Madhavan, Hindustan Times   February 10, 2013
First Published: 22:14 IST(10/2/2013) | Last Updated: 22:16 IST(10/2/2013)

When I visited the New Delhi World Book Fair last year, I came back with a whiff of e-books and wrote about Qbend ( that helps e-book publishers set up webstores and sell their publications. This year, the digital book and knowledge revolution has caught on even more. There were a number of stalls advertising products and services that showed a quick maturing of the industry.


There were, of course, stalls for audio book firm Reado (, e-magazine application maker Magzter (www.magzter) and online book stores like Flipkart. But what I saw beyond is an ecosystem to make e-book publishing easier and easier.

Helped by industry standards like ePub and Adobe's Flash and PDF files, IT and e-commerce service firms are moving into make e-publishing easy for both established publishers and self-publishing authors alike. They are obviously aided by the explosion in the sale of tablet devices that are widening the customer base.

Such service providers serve as one-stop shops for publishers and authors to convert their books into various formats that go with a variety of devices such as Amazon's Kindle, Apple's iPads and an array of Android devices.

For example, V-Prompt ( helps convert source materials to formats such as the OeB (Open eBook format), besides ePub, Mobi and PoD (print on demand). 

Another firm Intec ( offers pre-press services in addition to e-book and convent conversion. The Jouve group (, a France-based firm, is now a multinational in this space and provides publishing solutions to design, enhance and distribute content.

There are Indian companies like Ahmedabad-based Infibeam (www.infibeam), which apart from being an online store, provides publishers facilities to create e-books. Noida-based Magic Software ( offers online distribution and other services that help publishers make their content ready for Apple and Google Stores.

Collectively, such companies are setting up a brave new world of reading in the Digital Age.

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