Jubilant Foodworks, which sells Domino's brand of pizza in India, said it plans to tap the internet and social media to boost its sales and expects around 6% of its overall sales from the platform this fiscal.
The company, which on Thursday announced the national launch of its
online ordering system, said at present its online sales contributes around 4% to its total sales. It expects a double digit figure in the next few years.
"In India, around 35-50 million people are using the internet. That is the kind of potential market that we see... So launching the online ordering system is an extension to reach out to consumers," Domino's Pizza India vice president (marketing) Harneet Singh Rajpal told PTI.
The company had introduced the online ordering system last year as a pilot project in Bangalore. At present, online sales contribute around 4% of its total business. Last fiscal, the firm had a turnover of Rs. 678 crore.
"E-commerce is a growing business. In India, the penetration of internet is very low. However, in developed countries around 20-30% of sales comes online. Though it is difficult to say when such can achieve in India, we expect a huge double growth in the few years," he said.
Under the online system, customers can order pizzas online by way of cash on delivery or credit card, debit card, net banking or mobile cash card.
This platform is integrated with social media like Facebook and Yahoo.