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HindustanTimes Wed,17 Sep 2014

Tatas stand to gain from buyout

HT Correspondent, Hindustan Times  New Delhi, November 15, 2012
First Published: 23:07 IST(15/11/2012) | Last Updated: 03:17 IST(16/11/2012)

Starbucks' acquisition of Teavana is likely to offer Tata Global Beverages the opportunity to push its tea portfolio, leveraging its recent joint venture with the Seattle-based coffee giant.

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Starbucks opened its first store in India last month through a joint venture between Tata Global Beverages and Starbucks called Tata Starbucks. 

Tata Global Beverages, earlier known as Tata Tea, is the world's No.2 tea company, with a slew of brands that can now find themselves a global footprint.

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In 2013, Starbucks will integrate its assets to expand Teavana's mall-based store footprint with a comprehensive design strategy that will include new Teavana neighborhood locations in different markets.

"It gives the Tatas an advantage to sell their products using Starbucks global distribution network and may help fuel Starbucks tea sourcing needs as well," said an international business consultant, who did not want to be identified.

Tata officials declined to comment.


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