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HindustanTimes Thu,02 Oct 2014

Airline bookings up 300% in 3 days, IndiGo gains most

Tushar Srivastava, Hindustan Times  New Delhi, January 25, 2014
First Published: 00:23 IST(25/1/2014) | Last Updated: 00:27 IST(25/1/2014)

IndiGo, India’s largest airline by market share, has been the biggest gainer in the flash sale announced by airlines on January 21, followed by Air India and SpiceJet, according to an analysis done by travel portal Yatra.com.

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While airlines did not disclose the number of seats sold, Yatra said bookings on its site had jumped by “over 300%” in the last three days since the scheme was announced.

Gurgaon-based low-cost carrier (LCC) SpiceJet was the first to announce a 50% discount on tickets in an attempt to fill seats during the lean season. The sale period was between January 21 and 23 for travel up to April 15.

The two other LCCs, IndiGo and GoAir, soon started matching SpiceJet’s fares and full-service carriers Air India and Jet Airways joined the bandwagon as well.

IndiGo, which was offering discounted fares till January 23, said it had extended the offer by a day till Friday.

“Some sectors became more popular during the sale due to the discounts being offered. For example, Delhi-Bangalore that is not among the five top-selling sectors on normal days was the second-most booked sector during the sale period. Bookings on the Bangalore-Delhi route grew by 800%,” said Rajesh Magow, co-founder and India CEO, MakeMyTrip.

“We saw maximum bookings of 22% coming in from Delhi followed by 17% bookings from Mumbai and 13% from Bangalore,” added Magow.

“We have seen sales rising by over 300% over the sale period. Clearly travellers have taken advantage of the low fares to do their advance holiday planning as well as book short weekend getaways. This is backed up by the fact that leisure destinations have seen a significantly higher pick-up in bookings,” said Sharat Dhall, president, Yatra.com.IndiGo, India’s largest airline by market share, has been the biggest gainer in the flash sale announced by airlines on January 21, followed by Air India and SpiceJet, according to an analysis done by travel portal Yatra.com.

While airlines did not disclose the number of seats sold, Yatra said bookings on its site had jumped by “over 300%” in the last three days since the scheme was announced.

Gurgaon-based low-cost carrier (LCC) SpiceJet was the first to announce a 50% discount on tickets in an attempt to fill seats during the lean season. The sale period was between January 21 and 23 for travel up to April 15.

The two other LCCs, IndiGo and GoAir, soon started matching SpiceJet’s fares and full-service carriers Air India and Jet Airways joined the bandwagon as well.

IndiGo, which was offering discounted fares till January 23, said it had extended the offer by a day till Friday.

“Some sectors became more popular during the sale due to the discounts being offered. For example, Delhi-Bangalore that is not among the five top-selling sectors on normal days was the second-most booked sector during the sale period. Bookings on the Bangalore-Delhi route grew by 800%,” said Rajesh Magow, co-founder and India CEO, MakeMyTrip.

“We saw maximum bookings of 22% coming in from Delhi followed by 17% bookings from Mumbai and 13% from Bangalore,” added Magow.

“We have seen sales rising by over 300% over the sale period. Clearly travellers have taken advantage of the low fares to do their advance holiday planning as well as book short weekend getaways. This is backed up by the fact that leisure destinations have seen a significantly higher pick-up in bookings,” said Sharat Dhall, president, Yatra.com.


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