In a move to counter Reliance Jio, telecom major Bharti Airtel has slashed 4G and 3G mobile internet charges by up to 80% to as low as Rs 51 per gigabyte (GB) under a special scheme for its prepaid customers.
To avail this benefit, Airtel customers will have to recharge with Rs 1,498, against which they will get 1GB of 4G or 3G mobile internet usage valid for 28 days, the company said in a statement.
Once this data limit is exhausted, the customers can purchase 1GB recharges of 4G or 3G for Rs 51, which can be consumed over a period of 12 months. There would be no limit on the number of recharges during the period.
At present, Airtel offers 1GB of 3G or 4G mobile internet for Rs 259, valid for 28 days.
The company is also set to launch a similar scheme in lower denomination of Rs 748. Under this scheme, customers will get 1GB of 4G data for Rs 99 valid for six months.
“These prepaid packs are live in Delhi and will get launched across circles by August 31, 2016,” the statement said.
“With these packs, we are allowing our customers get a lot more within the same budget,” Bharti Airtel director – operations (India & South Asia) , Ajai Puri said.
Airtel in July started offering up to 67% more data in existing 4G and 3G schemes, which was replicated by Idea Cellular and Vodafone.
In August, Airtel made voice calling free even in roaming under a new plan for Rs 1,199, which also included 1GB of 3G or 4G data depending on availability of network.
Players such as Airtel and Idea have upped the ante in mobile data pricing ahead of the upcoming commercial launch of Reliance Jio, which has said it has over 1.5 million test users on its network.
Reliance Jio, which is gearing up to launch its 4G services, had also said during the recently-concluded quarter that it extended its trial services to all LYF devices users under the Jio LYF Preview Offer.