The world’s biggest online retailer, Amazon.com, on Tuesday announced the launch of its ‘Prime Membership Programme’ in India in over 100 cities which allows free of cost one/two day deliveries to its customers.
Amazon is offering its Prime service at an introductory annual subscription fee of Rs 499 and an initial 60 day free trial.
Additionally, Prime members will enjoy exclusive deals on brands and sellers, hand picked for its members, a statement from the company said.
Along with unlimited, free of cost and express delivery, members can enjoy ‘Prime Early Access’ - which allows members to purchase ‘Top Lightning Deals’ 30 minutes early - every single day.
Prime members in 20 cities can also choose same-day, morning or scheduled delivery at a discounted fee of Rs 50 per order on over 10,000 products.
For deliveries to cities not yet eligible for one-day or two-day delivery, members will receive free delivery with no minimum purchase, the statement said.
Prime products will be delivered through the Fulfilment By Amazon (FBA) channel, which helps sellers by giving them access to Amazon’s fulfilment resources, fast, free delivery options for their products and customer service.
“For sellers, fulfilment by Amazon is now an even more powerful opportunity to rapidly grow their business and at the same time, provide customers across India with vast selection and unlimited fast free Prime delivery,” Amit Agarwal, vice-president & country head, Amazon India said.