Advertisement

HindustanTimes Wed,26 Nov 2014

Amitabh Bachchan’s money grows 50-fold in JustDial IPO

HT Correspondent  Mumbai, May 20, 2013
First Published: 23:23 IST(20/5/2013) | Last Updated: 18:16 IST(21/5/2013)

A small investment in a company he endorsed has multiplied in just two years for the Big B.

Advertisement

With telephone and Internet-based search company JustDial kicking off its initial public offering (IPO) on Monday, the value of its brand ambassador Amitabh Bachchan’s shares, Rs. 6.27 lakh when they were allotted in January 2011, has swelled to between Rs. 3 crore and Rs. 3.4 crore.

The IPO, which will close on Wednesday, was subscribed 50% on the first day, data from the National Stock Exchange showed.

According to JustDial’s red herring prospects, Bachchan was allotted 62,794 shares at a price of Rs. 10 each in January 2011. The company is issuing shares in the price band of Rs. 470-543 under the IPO.

Based on the higher price of Rs. 543, Big B stands to gain Rs. 3.4 crore and according to the lower price of Rs. 470, his gain is Rs. 2.95 crore.

“Somebody takes a risk by investing in a company pre-IPO when there is no liquidity. And that risk sometimes gets rewarded when the company goes for IPO. It can happen in equities and private equity,” said Rakesh Rawal, head, private wealth management at Anand Rathi Financial Services.

As for Bachchan, JustDial has used television commercials, bill boards and online ads featuring him in a big way to enhance its brand presence ever since it signed him as its brand ambassador. The company has spent in excess of Rs. 20 crore for advertising purposes in the last two years, according to estimates.

It is not just Amitabh Bachchan, a clutch of early investors private equity firm Sequoia Capital stand to gain from the JustDial IPO.

JustDial, founded in 1996 with an initital investment of Rs. 50,000, expects to raise Rs. 950 crore from the public issue.


Advertisement
more from Business

Twitter to boost online voting and video with new tools

Microblogging service Twitter, which has emerged as the prime internet platform for politicians, policymakers and journalists across the world to break, share and discuss news and build public opinion, is ready with new innovations that will help instant polls and easy reading of linked content.

markets
Advertisement
Most Popular
Advertisement
Advertisement
Copyright © 2014 HT Media Limited. All Rights Reserved