Apple Inc, which pulled out its iPad4 tablet from the Indian market last year to make way for the trendier iPad Air, is bringing back that tablet again — this time as an “entry-level” device to replace the outmoded iPad2 that has lost appeal. The 9.7-inch iPad 4 that comes with a retina display will be available in India within a week.
“iPad 2 was launched around four years back and in today’s time of fast-changing tech world it appeared a bit outdated even as an entry-level tablet from Apple’s stable…iPad 4 looks more in sync with time,” a Apple executive said requesting anonymity.
The 16GB WiFi only version of the iPad 4 is expected to cost Rs. 28,900, while a Wifi and cellular version will come with a price tag of Rs. 37,900.
“Customers can get iPad with a stunning 9.7-inch Retina display, fast A6X chip, and 5MP iSight camera, an upgrade in performance and value compared to the iPad 2,” said Philip Schiller, Apple’s senior vice-president of worldwide marketing.
Tablets based on Apple’s iOS platform held 36% market share in 2013, behind those based on Google’s Android software (62% share), according to research firm Gartner.