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Apple iPhone users are the biggest mobile video consumers

AFP   March 13, 2013
First Published: 11:58 IST(13/3/2013) | Last Updated: 12:02 IST(13/3/2013)

New figures show that despite being in the minority, Apple's handsets are responsible for two-thirds of internet video consumption.


The growing trend of smartphone makers cramming larger and larger, higher and higher resolution screens into their devices doesn't appear to be influencing owners' user habits. Apple, if judged purely on screen size, is already way behind its competitors -- the iPhone 4S has a 3.5-inch display and the iPhone 5 a 4-inch Retina display, compared with the Samsung Galaxy SIII's 4.8-inch screen. Yet, even with this display deficit, the iPhone is the most popular handset for watching mobile video.

According to the latest data from web video company Ooyala, the iPhone represents 67 percent of mobile video viewing, versus Android's 33 percent share -- despite the fact that according to IDC, Android phones accounted for 68 percent of all smartphones shipped worldwide in 2012 alone, compared with Apple's 19 percent share.

Ooyala's figures are not definitive, but they do encompass over 200 million unique views worldwide so provide a significant indication of usage. The figures also raise the question: if Galaxy Note II owners aren't using their huge phablets for watching video clips, what is all that screen real estate being used for?

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