Beer consumption in Jammu and Kashmir, particularly in the Kashmir valley, has gone up over 120 lakh bottles in 2009.
"Beer consumption in Jammu and Kashmir, particularly in Kashmir valley, has gone up by over 30 per cent in 2009," the state's Excise department officials told PTI here.
As many as 120.75 lakh bottles of beer were sold in J&K in 2009-2010 compared to 90.08 lakh bottles in 2008-09, liquor consumption data of the state released by the Finance Ministry has revealed.
As many as 15.33 lakh bottles of liquor were sold in the Kashmir in 2009-10 as against 11.48 lakh in 2008-09, the data said, adding that 11.44 lakh bottles were sold in the valley in 2007-08.
Beer has emerged as the most favourite drink in Kashmir, where its consumption has increased by nearly 50 per cent, as it recorded sale of 7.62 lakh bottles in 2009-10, compared to 5.22 lakh bottles in 2008-09 and 5.23 lakh bottles in 2007-08.
The consumption has increased despite the ban imposed by militant outfits on sale and consumption of liqour in the Kashmir valley in 1994.
In the Jammu region, beer consumption went up from 70.99 lakh bottles in 2008-09 to 99.61 lakh in 2009-10, it said, adding that in 2007-08, 73.78 lakh bottles were consumed in the region.
However, in Ladkah region, beer consumption has shown a decline, where 13.52 lakh bottles were sold in 2009-2010, compared to 13.87 lakh bottles in 2008-09 and 13.62 lakh bottles in 2007-08.