Expand and expanding. Is that an understatement? Maybe you can suggest better. What do you call a world that doubles itself every six months, gets 75,000 new entrants every day, showcases over 50,000 new creations very hour?
The answer is the world of blogs. The Blogosphere. The vast world of blogosphere that according to Cnet News is in the middle of a big bang. The big vast world of opinions, of idiosyncrasies, of creativity, of personal signatures, of democracy, where your say matters, my say matters, his say matters and every person we deem important, their say matters. Welcome to the universe of the world wide web of democratic publishing where push button technology is the only tool and your mind like thousands of other minds are at work to create a world of opinions and more at the push of a button.
The Technorati Report
Technorati, a company that indexes and searches blog postings, released a report on 6th February on Blogs. Some of the points worth noting are:
- According to technorati the blogosphere is over 60 times bigger than it was only 3 years ago
- The blogosphere is doubling in size every 5 and a half months
- New blog creation continues to grow. Over 75,000 new weblogs created every day
- On average, a new weblog is created every second of every day
- 13.7 million bloggers are still posting 3 months after their blogs are created. In other words, even though there's a reasonable amount of tire-kicking going on, blogging is growing as a habitual activity. In October of 2005, when Technorati was only tracking 19 million blogs, about 10.4 million bloggers were still posting 3 months after the creation of their blogs.
- In addition to that, about 2.7 million bloggers update their blogs at least weekly.
Technorati tracks about 1.2 million posts each day, which means that there are about 50,000 posts each hour. According to technorati, at that rate, it is literally impossible to read everything that is relevant to an issue or subject, and a new challenge has presented itself - how to make sense out of this monstrous conversation, and how to find the most interesting and authoritative information out there.
Everything has a blog
Just name a niche, or an interest, or a product, or just about anything. Chances are they would have a blog. In India of the 21st century while our corporate czars debate whether to blog or not to blog, the fact is the world of blogs is there, it matters, and it is growing. In fact its one of the most effective media for communication in the new media.
Spammers still at work
A paradise without sin. An rosy red apple without a worm. Impossible. Even the blogosphere's success has not been without problems. With the increase in blogging activity a spike in spam on blogs has also occurred. About 9% of new blogs are spam or machine generated, or are attempts to create link farms or click fraud.
India led by Technology Illiterates still asleep
A new world class airport in New Delhi and Mumbai, tens of thousands of infrastructure projects. Sensex touching 10,000 mark and having the distinction of coming in one of the top stock exchanges in the world. My country is at work and I feel proud of it. Yet when it comes to technology we have a bunch of technology illiterates leading us. The reality of the new media is India is very strong. 3,85,00,000 (According to Feb stats its over 5,00,00,000) is the size of online audience in India. In other words it translates into 5.2 times the readership of the leading English daily. Or 2.8 times the combined readership of leading 3 newspapers in India. Or 3 times the combined readership of India's leading 5 English magazines. Every month we are adding online more than the entire readership of the biggest business newspaper in India.
So much power yet the reality of the new media in India is being ignored. Eighty advertisers is all it has with such a vast audience. The web is expanding, the blogosphere is expanding, yet in India the reality is being ignored.
Puneet Mehrotra is a web strategist at www.Cyberzest.com and edits www.MidnightEdition.com you can email him on firstname.lastname@example.org