Advertisement

HindustanTimes Sat,20 Dec 2014

Facebook shares jump up by more than 8%

PTI  Houston, November 27, 2012
First Published: 11:56 IST(27/11/2012) | Last Updated: 12:01 IST(27/11/2012)

Shares of social networking giant Facebook jumped up by more than 8% to close at nearly $26 per share on Monday- the highest price the stock has seen since the summer- on news of multiple analyst upgrades.

Advertisement

Facebook shares rose $1.94 to close at $25.94 per share.

The movement marks the latest potential for Facebook to emerge as a steady-growing business in the wake of a tepid initial public offering response and growth concerns.

The round of optimism comes from BTIG analyst Richard Greenfield and Bernstein Research analyst Carlos Kirjner.

Greenfield forecasts Facebook's revenue is poised to boom in the fourth quarter because more ads are appearing in the mobile news feeds on its application.

"Facebook probably can increase the number of ad impressions per user per day," Kirjner said, "with limited chance of seeing material deterioration in user experience."

For 2014, the analyst expects Facebook will hit revenue of nearly $8.7 billion, surpassing by 7% the consensus estimate for $8 billion.

Bernstein's analyst expects that such news feed ads will be Facebook's main driver of revenue growth.

In September, Facebook unleashed its Gifts service. The gift-giving feature could unlock new forms of revenue as the company experiments with such social commerce that allows people to exchange gift cards.

Starbucks, Magnolia Bakery and 1-800-Flowers were among Facebook's 100 launch partners.

On Monday, Facebook added iTunes digital gifts.

Shares of Facebook have been slowly gaining ground from a 52-week low of $17.55 on an improved advertising outlook for the company.


Advertisement
more from Business

5.5% growth, no rate cuts till March: Mid-year review

India’s economy is likely to grow at 5.5% this year though private investments haven’t shown real signs of picking up yet, a finance ministry report said on Friday, even as it hinted that the Reserve Bank of India was unlikely to cut interest rates before March.

markets
Advertisement
Most Popular
Advertisement
Advertisement
Copyright © 2014 HT Media Limited. All Rights Reserved