94.3 MY FM and Fever 104 FM have entered into a strategic sales alliance, which is aimed at leveraging each other’s strengths and market leadership to serve radio advertisers in a national footprint.
The alliance will offer advertisers the best of both metro and non-metro markets while allowing both radio brands to sell at stations they are not present in.
The alliance is for sales, integrated solutions and activations.
Fever 104 FM today attracts over 15 million radio listeners across four cities and is the most popular radio station amongst the youth.
The channel is the number one radio station in Delhi, the number one Bollywood station in Bangalore, the fastest growing channel in Mumbai and the only request station in Kolkata.