Kishore Biyani-led Future Group, which runs the hypermarket chain Big Bazaar and central department stores among other outlets, now plans to invest Rs. 100 crore to make shopping more seamless for its customers.
Known as omni-channel retailing, the strategy focusses on strengthening technology to connect the online and offline channels of a retailer on one platform. Hybris, an SAP arm, will help to drive Future Group’s plans.
“This will happen across all our concepts and brands. That rollout is going to start as early as the end of this month and by March, we should have all our brands available for consumers to shop at home and get it delivered it at home,” said Rakesh Biyani, joint MD, Future Retail.
The group’s consumer durables retail chain eZone will go online first, followed by Planet Sports and then Big Bazaar and will will leverage its existing network of brick-and-mortar outlets to boost the omni-channel plans.
Future Group had ventured into e-commerce a couple of years ago, but the attempt was largely unsuccessful. The latest push to a more omni-channel strategy comes amid growing competition from Amazon and Flipkart.