Advertisement

HindustanTimes Sat,30 Aug 2014

Grey bags IAA Olive best agency award

HT Correspondent, Hindustan Times  Mumbai, April 02, 2013
First Published: 22:21 IST(2/4/2013) | Last Updated: 22:23 IST(2/4/2013)

The third leg of the ‘green’ or Olive Crown Awards instituted by the India chapter of the International Advertising Association were presented in Mumbai on Monday, with the ‘Agency of the year’ award going to New York-based advertising and marketing major Grey Worldwide.

Advertisement

The awards celebrate creative excellence in communicating sustainability, or ‘green’ advertising.

The event was held on Monday evening at Mumbai’s Shangri-La Hotel. A total of 35 awards were handed over by the end of the night. There were a total of 18 categories, with as many as 31 nominees.

The most-awaited award of the night —the Campaign of the year award — was awarded to Cheil Worldwide for Samsung Printers.

“We witnessed a nearly 45% increase in the number of entries for the awards this year alone,” said MG Parameswaran, executive director and chief executive officer (CEO) at Draftfcb Ulka.

“Our Awards Jury consisting of veterans like Sonal Dabral, Pops Sridhar, Vinod Rao, Chax, Ramki and Charles Victor were of the opinion that the quality of advertisements has also seen a dramatic improvement over the years,” he added.


Advertisement
more from Business

Sun-Ranbaxy deal: CCI raises concerns about molecules mkt

The Competition Commission, which has put the multi-billion dollar Sun-Ranbaxy deal for public scrutiny, said on Friday the major issue is whether the combination would result in high market concentration of certain molecules.

markets
Advertisement
Most Popular
Advertisement
Advertisement
Copyright © 2014 HT Media Limited. All Rights Reserved