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HindustanTimes Fri,29 Aug 2014

HP eyes No. 1 position, launches tabs for Rs. 17,300

Vivek Sinha, Hindustan Times  New Delhi, April 28, 2014
First Published: 23:16 IST(28/4/2014) | Last Updated: 23:17 IST(28/4/2014)

Hewlett-Packard (HP) has introduced Android-based tablets that can double as a mobile handset as the computer major makes efforts to cater to a fast-changing computing landscape and braces itself to challenge the likes of established tablet brands such as Samsung and Apple.

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The six and seven inches android-based HP tablets cost `17,300 to `23,700.

“We aim to become leaders in this space (tablets) over time. Getting to a 10% market share by the end of this year is a priority,” said Rajiv Srivastava, vice-president, printing and personal systems, HP India.

The tablet market in India has been growing at a robust pace. In its recent report, research firm IDC has said that tablet sales in India grew 56.4% in 2013 from a year ago. The report also listed Samsung as the market leader with 19% share followed by Micromax (9%) and Apple (7.5%).

However, around 53% tablets sold in 2013 belonged to different brands, the report said. It is here that HP has sniffed an opportunity and is looking to cash in.

“The tablet market in India is extremely fragmented right now wherein 25 to 30 different players are in the fray… over a period of time we aim to be the leaders in this category,” said Srivastava.


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