HindustanTimes Thu,18 Dec 2014

HP joins tablet war with ElitePad 900

Vivek Sinha, Hindustan Times  New Delhi, March 06, 2013
First Published: 21:46 IST(6/3/2013) | Last Updated: 23:04 IST(6/3/2013)

The world’s number one computer maker, Hewlett-Packard (HP), is entering India’s tablet market with its first-ever Windows-based, 10.1-inches tablet — the ElitePad 900.



Expected to be priced in the range of Rs. 43,500 to Rs. 67,000, the ElitePad 900 will compete with the Samsung Galaxy Tab and Apple iPad and the upcoming Sony Xperia Tablet Z.

HP is unfazed by its late entry into the market and said the delay was utilised to develop necessary ecosystem in order to make executive-class tablet PCs.

The company believes that the Indian market is just beginning to take off. “We are entering at the right moment,” said Vinay Awasthi, senior director, products, HP India.

Analysts gave a thumbs up to the company’s decision.

HP’s entry into the Indian tablet space is a logical strategy, said Venu Reddy, director at research firm IDC. “Tablets have been eating up the notebook market and have fast emerged as a complimentary computing device. Since HP is a major player in the notebook space so it was only logical that it sets foot in the tablet space.”

The Indian tablet market has been growing at a compounded annual growth rate (CAGR) of 40% every year.

Around 1.6 million tablets are expected to be sold in the current fiscal year and the market is expected to touch 7.3 million units by 2015-16.

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