HindustanTimes Thu,23 Oct 2014

iPhone sales up 55% in India, crows Apple

HT Correspondent, Hindustan Times  New Delhi, April 25, 2014
First Published: 00:50 IST(25/4/2014) | Last Updated: 00:53 IST(25/4/2014)

iPhone maker Apple, which announced unexpectedly high quarterly profits on Wednesday, said iPhone sales in India had risen by 55% for the January-March quarter from a year ago.

“iPhone continued to perform exceptionally well in many developing markets…. India was up 55%,” the company’s chief executive Timothy D Cook said during an analyst call on Thursday.

Though Cook did not reveal details, Apple’s relentless push on mid-segment iPhone models such as the iPhone 4 and 5C seems to have driven this high sales growth in India.

Over the last few quarters, the company has been aggressive in pushing iPhone sales in India, offering easy monthly installments to tap aspiring consumers.

The company also re-introduced the iPhone 4 in India, which at Rs. 22,990 is today the cheapest iPhone in the country. Even the 5C, launched at Rs. 41,900, is available at discount outside authorised resellers.

iPhone sales were up in emerging markets as well. “Brazil was up 61%, Russia was up 97%, Turkey was up 56%, India was up 55%, Vietnam was up 262%,” Cook said.

He claimed that globally around 60% people who bought iPhone 5C had switched from Android devices. According to IDC, a consultancy, Apple has around 7% smartphone market share in India in value terms, making it the third-largest player.

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