HindustanTimes Thu,18 Dec 2014

iTunes in India, with a price pull

HT Correspondent, Hindustan Times  New Delhi, December 04, 2012
First Published: 16:06 IST(4/12/2012) | Last Updated: 21:40 IST(4/12/2012)

You can now buy songs, videos and films from iTunes in prices friendly to Indian wallets — at a fraction of what it costs at its international site.

Apple, riding the surge in the popularity of its iPods, iPhones and iPads, has launched its popular online content store  for India in a move that could shake up online commerce.

Though Apple did not include the price range for songs available for download in its statement, a quick browse-through revealed that Hindi movie songs were available in a price range of Rs.7 to Rs.15. HD movies are priced between Rs.290 and Rs.490 per download.

Typically, a song could cost 99 cents on iTune - that’s about Rs.50.

Significantly, all music and movies on the iTunes store are copyrighted and purchases are legal.

India has a plethora of websites that offer music and movie downloads for free, but most content is pirated.

“Customers can choose from over 20 million songs. Movie fans can choose from a wide selection of films available for rent or purchase from the iTunes store,” Apple said.

Apple did not announce the titles and studios it has tied up with but its store had titles from all major companies such as T-Series, Yashraj Music, Saregama and Sony Music.

The iTunes store was also launched across 52 countries that included Russia, Turkey, South Africa and Indonesia, among others.

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